H&M saga

Oh how I laughed, how I laughed indeed. Why, you may wonder. I laughed because H&M is hitting every low number on the stock market. Of the past 15 months they've been making major losses 14 of those months. And this even though they anticipated (and for some reason still do) gaining market shares.
Bye bye, dear H&M. They lost 4,6% on the stock market, yesterday. And everyone's surprised. I'm not. Here's why:

Back in the day, about 6-8 years ago H&M was the store for us regular folk. You could buy everything under the sun, for a cheap buck. But about 3 or 4 years ago things started to change. H&M got a reputation abroad (outside of Sweden) for being a "fashionable" store. The "it-store". They started expanding, and after the first launch in New York they lost their fucking minds. Prices got jacked up, the collections changed... along with the sizes. The prices were way too high, and the sizes way too small.
Along with this the blogger nation started to get its grip on fashion, in Sweden. The "it-girls" took pictures upon pictures of themselves and posted 'the look of the day' on their blogs. Soon these girls became celebrities, they were everywhere. These young, skinny girls with all the money and all the time in the world. H&M saw the potential in this easy-to-manipulate- market. They started inviting big designers to do collections for them.
The little girls bought that idea, and the first collections sold like there was no tomorrow. But these whimsical little girls can't stay with H&M all the time and the designers got freakier and freakier.

Madonna was my favorite. Spandex, so much spandex! And for anyone over size zero that collection was a joke. That's when the public left H&M. That's when it started going downhill. With the greater public leaving they got desperate, jacking prices even higher and with that ensuring that they never return.
The items at H&M got weirder, and people started to look elsewhere for cheap, everyday clothes. So the way to solve this issue, to save a ship that is obviously taking on alot of water H&M did something that made me laugh so hard. They took on the EU-standard in clothing sizes. Making clothes even smaller. An old size 10 is now a size 12 and so on. They are joined by another big clothing company called Lindex.

I love to see things like this happen. I love that they changed their company policy, from being a store for all to being a store for a selected few. This is what happens when you let little kids decide which direction a company is to take. There is not enough Jimmy Choo- shoes on this planet to save H&M. But there is still time, and if H&M goes back to being a store for the general public they will go back to their original saga. But if they still keep advertising expensive shit to fashionistas, well darlings... in a few years H&M will be a long lost memory.

I can't wait for further financial reports from this giant. It's been cheering me up for quite a while now. And I want further entertainment.

/B

The almighty dollar

Uhm, well... this really has nothing to do with money. The title aside, how is everything one may ask. It's decent. I've been job hunting for a while now. It's been going well, off and on. For a while I've sort of been kicking back but now I'm running out of money and I need to get back on track.
Aside from a few dates I haven't really met anyone special yet. Pretty much same old, same old. Living the single life... Meaning I'm bored, most days anyway. On occasion I go out on dates but the guys I want before the dates aren't the guys I want after the dates. I need a little something special, a little extra. And keeping extra on the side has been quite the task in the past. Only guy I didn't cheat on ended up cheating on me. So that's been fun. Not.

No, I need me a real man. No more goofing around. Time to settle. This time that doesn't mean settle for less. The guy who was bugging me has been out of my life for a while, I missed him for a little while when I had a relapse but I'm fine again. No more bullshit. I need to find me a good guy.

So the search continues. But first...


Gorgeous out today. I'm gonna sit under a tree, take off my shoes, huff some Lemon Pledge and fight with the centaur who lives in my hair.

That great love of mine

I've been reading my horoscope like a maniac these past few days. Not so much what's going on right now. But rather about my sign. I've found it most amuzing to find so much truth in them. So with "Requiem for a dream" blazing in my headphones I Read the following:

"You are now living in a civilized world. And yet, your fantasms take their roots in an archaic universe, an intact and forgotten universe, a universe where human beings are still connected to nature, in which people live according to the rhythm of the seasons, where one is near to wild beasts and the huge forest of the origins. The man of your dreams is a primeval being, a being who hardly emerges from animality, a being who lives in harmony with the world, plants, trees, beasts, and the forces of the earth. This primitive, powerful and sensual being knows all the secrets of amorous ecstasy. He can show himself brutal without meaning it. But there's in him neither violence nor wickedness.

The man of your dreams comes out from the woods. He emerges from an old and wise world, from a land of plenty, from a lost paradise. He resembles a wild beast - of course he's human, but is still somewhat an animal, he's the brother of King Kong, with his primitive savagery and his awkward tenderness. He's a peasant, a woodcutter, a forest guard, or a poacher. Also a gardener, who knows the herbs that cure and those the perfume of which enchant the senses; or a vine-grower who amorously touches his grapes and takes care of his big wooden barrels with patience and relish. He resembles Pan, Bacchus or Dionysos, those ancient orgiastic and all-powerful gods. His wild sensuality knows of no limits; nevertheless, at the same time, he's all innocence. This man of extravagance can handle you roughly but without meaning it. And when he realizes that he can hurt you, he will become all tenderness and protection."

Imagine my surprise when I see my own words being spelled out for me in a matter such as this. I laughed, I ran my nails into my neck. Hard. I thought about HIM and I thought... 'You are my destiny. My one downfall.' He will be the end of me, because he was where my life started. It happend so suddenly and I'll never forgive myself for falling. But I did. And I still do. And that has become a great issue for my already existing inner turmoil.
I need to see this thing to the end. What may, for all intents and purposes, be the very end of me.

Bear with me.